Social Media – When is the best time to post?

The ideal time to post is different for every social media network. Certain days are more appropriate than others to upload new posts to Facebook, photos to Instagram or videos to YouTube. A user with several active channels can sometimes get confused. Here, we’ll reveal the best times for Facebook, Instagram, YouTube.

Normally, most users check their social media channels between 7 am and 9 am, shortly after waking up. This mainly includes the channels Facebook and Instagram. The next peak is lunchtime between noon  and 2 pm –  and the last and highest peak of the day, when the workday is coming to an end and many are on their way home. At 5 pm users have enough time to go through their streams or to publish a post.

Facebook:

Here the time between 6 am and 8 am is optimal, because most of the users are active on Facebook immediately after getting up or during breakfast. During the course of the morning, the number of members drops rapidly, since many people are either at work, at university or at school. Only towards the evening, the number of Facebook users increases again and thus also the possibility that a post is read.

Instagram:

On Instagram the times are similar to Facebook: Here you can generally keep to the rule of thumb “between 6 am – 8 am in the morning and 5 pm – 8 pm in the evening”.

Probably the biggest difference to Facebook is that Instagram mainly creates impressions, regardless of the time. While it is more important to share the moment with its subscribers at Facebook, it is not relevant to Instagram whether it is a picture of the same day, yesterday or last week.

YouTube:

With YouTube you have to put more focus on the target group than in other networks. When do most users have time to watch videos? Do they prefer short clips or detailed postings? Also, the Internet connection of the target group plays a decisive role. Many can not use W-Lan during the day and therefore avoid YouTube.

Therefore, the best time to post a new video is during the week in the afternoons and as well as during the weekend. Here, the optimal times would be between 10 am and 2 pm, since the afternoon or evenings are reserved for other hobbies.

Blogs:

Blogging works best on Mondays, Fridays and Saturdays between 7 pm and 9 pm. The reason for this is simple – you have to read a blog actively as there is no added value when you simply scroll through. In the evenings, readers take the time to learn about the latest news from their favorite blogger. On Monday, bloggers can often write about the weekend’s experiences or talk about the weekly schedules.

Similar to YouTube, the weekends are also perfect to publish new posts online, as a large number of readers have more time on weekends than workdays.

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