The TV station A&E, which celebrates its first birthday in the German-speaking countries on 22.09.15, starts with a new awareness campaign. The spotlight will be on spots that take up the channel’s claim “Be Original” under the motto “Don’t be a copy, be yourself! The dot-gruppe was responsible for the viral distribution of the videos and strong support for the campaign.
Client: A + E Networks
Campaign: Be Original
Concept: Video and Social Media Seeding
Services: Video Seeding campaign, seeding strategy and concept, influencer and blog marketing
Reach: over 150,000 users within the campaign period