A+E Networks | Awareness Campaign

The TV station A&E, which celebrates its first birthday in the German-speaking countries on 22.09.15, starts with a new awareness campaign. The spotlight will be on spots that take up the channel’s claim “Be Original” under the motto “Don’t be a copy, be yourself! The dot-gruppe was responsible for the viral distribution of the videos and strong support for the campaign.

Thanks to an extensive seeding campaign, A&E’s spots were placed in the right target groups. The dot-gruppe developed the seeding concept and took over the distribution of the videos within the target group. Strategic video seeding integrates key social media channels such as Facebook, YouTube and Instagram. Blogs, multipliers and influencers were also activated, so that viral ranges of more than 100,000 calls were generated in a very short time via the dot-group’s seeding network.

Client: A + E Networks

Campaign: Be Original

Concept: Video and Social Media Seeding

Services: Video Seeding campaign, seeding strategy and concept, influencer and blog marketing

Reach: over 150,000 users within the campaign period