New Influencer Campaign for the German railway (Deutsche Bahn)

Summer time is travel time. Or, time for a travel challenge!

This summer, the two YouTuber Patrizia Palme and Denis “Der Hardi” Hartwig spend their holiday in a very special way: They travel with the German railway across the country to meet their employees, all with interesting hobbies and a crazy challenge await them! Because: the german railway has much more to offer than simply just trains and train stations!

The initial task is to activate not only the younger target group, but also to inspire the company’s employees for the new Social Intranet of the Group. But how does it work? The two YouTubers will receive challenges from selected members of the german railway crew, visit their hometowns and try their extraordinary hobbies.

The travel challenge of the German railway hits round two. After the success of the Influencer Campaign in 2016 with YouTuberin Vanellimelli, the German railway once again relies on the expertise and the broad-ranging travel and lifestyle network of the dot-gruppe for a successful seeding of the current campaign.

Watch the video right here: https://www.youtube.com/watch?v=6H6q6ji1Wx0

 

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