Waste is Immortal—Viral Video against Pollution

Taking the form of huge islands, more than 150 million tons of plastic waste drift in the oceans. To draw attention to this acute environmental problem and to bring awareness to the direct consequences of self-induced plastic waste, the Munich Environmental organization, One Earth—One Ocean, has produced another entertaining and immersive viral video.  On the website, last4ever.de, one can find background information on the project and the possibility to donate. To establish the direct link between each innocently discarded plastic bottle and the resulting environmental problems, as well as draw attention to the direct responsibility of each human being, One Earth—One Ocean has made viral video and the microsite last4ever.de.

dot-gruppe - ONE EARTH - ONE OCEAN

The idea and implementation of the campaign comes from the international advertising agency, Publicis, who’s Munich Office has dedicated full commitment and a lot of creativity to the project. Launched by the Berlin production company, Media Play, as experts on actions with a hidden camera, the viral video illustrates a haunting sort of consequence of any discarded and thus not recycled piece of plastic for the oceans. In order to create the surprising march on the beach within a short time period, we involved over 100 decorators, graphic designers, artists, and creative professionals. Finally we made a great marching band on the beach to draw necessary attention.

The immortality of plastic was celebrated in an ironic way, and the polluter was solemnly “honored” for their contribution to lasting pollution. In this viral video, One Earth—One Ocean was not attempting to expose and prosecute the alleged polluter, but rather increase awareness for the environmental consequences of their actions. At the same time, the public will wake up and present joint and pioneering solutions. One Earth—One Ocean is pursuing the idea of a “maritime waste disposal.” With specifically designed catamarans of varying size and close knit fishing, the visible plastic waste is to be removed from the seas and inland waters. For his vision, the founder Günther Bonin received Europe’s most important environmental and economic price GreenTec Award 2013 last year.

On the site last4ever.de, everyone has the opportunity to support One Ocean with a donation via PayPal. Though the professional seeding of the social media agency, dot-gruppe, and the consistent implementation of the campaign in English, it is ensures that the video will be heard by a large number of people worldwide.

Autor: Benjamin Müller | 10.04.2014

dot-gruppe - ONE EARTH - ONE OCEAN

The largest of these plastic islands extends over an area the size of central Europe. These islands grow daily and, if the consequences are not dealt with now, it will result in the full-coming littering of the world’s oceans. The NGO One Earth—One Ocean effectively gives everyone the opportunity to help, by supporting the page with a donation active-project on last4ever.de.

To establish the direct link between each innocently discarded plastic bottle and the resulting environmental problems, as well as draw attention to the direct responsibility of each human being, One Earth—One Ocean has made viral video and the microsite last4ever.de. The Berlin Production Company, Play Media, in South Africa, illustrates the far-reaching consequences of each innocently discarded piece of plastic in a haunting and emotionally charged style. The immortality of plastic is celebrated in an ironic way, and the polluter is “honored” for their contribution of lasting pollution.

The distribution and video seeding of the last4ever film was taken over by the Berlin Viral Video Marketing & Social Media Agency, dot-gruppe. In this viral video, One Earth—One Ocean was not attempting to expose and prosecute the alleged polluter, but rather increase awareness for the environmental consequences of their actions. At the same time, the public will wake up and present joint and pioneering solutions. One Earth—One Ocean, with last4ever, is a project about identifying the possible technological measures to alleviate the massive plastic pollution of the oceans, and to advertise support.

Author: Benjamin Müller | 10.04.2014

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