Etat Profit: Video Seeding for Cult Comics Magazine YPS

To achieve the YPS-fans from the youth in a contemporary way and to regain readers, the EGMONT Ehapa Media publishing turned to dot-gruppe.

In a recent YouTube video, YPS presents a preview of the contents of the booklet, which is now published six times annually instead of four. Through video seeding, dot-gruppe aims to achieve a strong fan base from the past and look forward to an iconic YPS revival. In the 80s, the comic magazine was sold around half a million times within the weekend, and the audience of today is mainly 25 years old.

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